“We spent a few years working with a factory in China to develop the fabric we want,” shared Sutikno. The back story is that R&D started before Anya Active came into existence; it was meant to be a side hustle until the pandemic hit and developing the sportswear brand quickly became her beacon in the dark.
Her brief to the Chinese supplier was more than a mouthful. “The catalyst was to launch something that is comfortable enough for all-day wear. The fabric has to support and perform fitness duties and at the same time, be quick-drying and cool enough to withstand Singapore’s humid weather. Most importantly, it has to come at an affordable price point.”
At the get-go, working all these exacting pre-requisites into a material remained a lofty ambition but under Sutikno’s never-say-die persistence, DreamLuxe, a “dreamy, buttery-soft” material engineered for “feel-good movement” became a reality.
