Chinese heritage souvenirs taking social media by storm

Inspired by the Ming Dynasty’s phoenix crown, the National Museum’s latest fridge magnets are taking social media by storm. In just three and a half months, 145,000 of these elegant pieces have flown off the shelves, making them the museum’s top seller of the past 20 years!

Beyond the popular phoenix crown-inspired fridge magnet, there are many other unique souvenirs rich in traditional Chinese culture. Each piece tells its own story and artfully blends heritage with modern design. These culturally infused creations are bringing Chinese stories into people’s lives in a fresh and engaging way, celebrating the unique beauty and confidence of traditional culture.