East Asia
Just Eat partners with Rokt for AI-enhanced advertising on its platforms
Just Eat Takeaway is partnering with e-commerce firm Rokt to use its AI technology to enhance post-purchase advertisements on Just Eat’s apps and websites, the Dutch food delivery company said on Wednesday.
The new partnership will enable advertisers in the Rokt Ads network to offer tailored messages to Just Eat’s 82 million customers, it added.