According to Mr Vincent Low, senior director and general manager of Canon Singapore, customers increasingly seek seamless implementations in a rapidly evolving environment. Canon’s goal is to help them simplify complex processes through a consultative approach.
Process optimisation can range from large-scale enterprise projects, such as digitising voluminous paper records with Canon’s document management solutions, to smaller adjustments that translate to efficiency gains. For instance, Canon introduced QR codes for reporting issues with its MFDs, eliminating the need for customers to search for the model and serial number when seeking assistance. Now, users only need to scan the MFD’s QR code and select the issue from a drop-down menu. Once submitted, the technical service request will be attended to within two hours.
Beyond using face recognition technology to bolster MFD access and document management, Canon is harnessing AI-based technologies like natural language processing and machine learning software to address more complex challenges, such as document comprehension in data capture and processing. These innovations enable enterprises to redirect their employees towards higher-value work and foster creative problem-solving to drive business growth.
Mr Low emphasised Canon’s commitment to nurturing collaborative relationships and advancing alongside its small- and medium-size enterprise (SME) clientele, many of whom have been loyal partners since the company’s inception 45 years ago in Singapore. He shared: “Starting from a traditional product-focused approach, Canon has since augmented its offerings to provide comprehensive solutions to meet evolving needs.”
Furthermore, Mr Low underscored the growing interest among SMEs in acquiring bespoke solutions for their workforce and operations. “By leveraging Canon’s suite of solutions to enhance business value, these SMEs are building greater resilience and paving the way for consistent scaling amid shifting landscapes,” he said.
ELEVATING PRODUCT QUALITY THROUGH BACK-END INNOVATION
