AuGroup Landed on the Hong Kong Stock Exchange, “The First Share of Furniture Going Overseas”, with Promising Potential Growth

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Influenced by the easing cycle of overseas central banks and the continuous release of positive policy signals from the Mainland, investor sentiment in the Hong Kong stock market had markedly improved. The IPO market has also recovered significantly. Recently, large-scale IPOs and “A + H” shares in Hong Kong have emerged one after another and won the favor of investors. On November 8, Hong Kong stocks welcomed another high-quality new stock, AuGroup (2519.HK), which officially landed on the Hong Kong Stock Exchange, becoming the “first share of furniture going overseas” in Hong Kong stocks.

According to public information, AuGroup is the world’s leading cross-border e-commerce segment leader, specializing in quality furniture and home furnishings. In terms of GMV in 2023, the Company ranked first in the B2C overseas e-commerce market for furniture and home furnishings by China-based sellers; and ranked fifth in the global B2C e-commerce market for furniture and home furnishings. In this IPO, the Hong Kong public offering of AuGroup was oversubscribed by 17.7 times, with a final offering price of HK$ 15.600.

AuGroup’s strategy is to focus on the furniture and home furnishings market, one of the fastest growing B2C e-commerce market segments with low return rate. Relying on its strong supply chain capability and comprehensive logistics layout, AuGroup is able to rapidly develop diversified, high-quality products with competitive prices to continuously meet the ever-changing market demand. As a result, it has rapidly established a strong market influence in the furniture and home furnishings market.

At present, AuGroup has owned many exclusive brands such as ALLEWIE, IRONCK, LIKIMIO, SHA CERLIN, HOSTACK and FOTOSOK, which are popular in the global market. In 2023, 11 of the Company’s brands each had over RMB100 million in GMV. According to Frost & Sullivan, the Company ranked first in six categories in terms of GMV on the Amazon U.S. site in 2023. The Company had a market share of over 10% in ten categories on the Amazon U.S. site in terms of GMV in 2023.