Meta should give users free option without targeted ads, EU privacy watchdog says

BRUSSELS : Meta Platforms and other large online platforms should give users an option to use their services for free without targeted advertising, EU privacy watchdog the European Data Protection Board said on Wednesday.

The EDPB’s opinion came after it was asked by national privacy regulators in the Netherlands, Norway and Germany to look into consent or pay models adopted by large online platforms such as Meta.

“If controllers do opt to charge a fee for access to the ‘equivalent alternative’, they should give significant consideration to offering an additional alternative. This free alternative should be without behavioural advertising,” EDPB said in a statement.