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There was one catch: On a more nuanced task, which involved analysing quantitative evidence only after a careful reading of qualitative materials, AI-assisted consultants fared worse: GPT missed the subtleties.
But two groups of participants bucked that trend. The first – termed “cyborgs” by the authors – intertwined with the AI, constantly moulding, checking and refining its responses, while the second – “centaurs” – divided labour, handing off more AI-suited subtasks while focusing on their own areas of expertise.
Taken together, the studies tell us three things. First, regulation will be key. Online freelancing is about as unregulated a labour market as you will find. Without protections, even knowledge workers are in trouble.
Second, the more multi-faceted the role, the less risk of complete automation. The gig-worker model of performing one task for multiple clients – copywriting or logo design, for example – is especially exposed.
And third, getting the most out of these tools, while avoiding their pitfalls, requires treating them as an extension of ourselves, checking their outputs as we would our own. They are not separate, infallible assistants to whom we can defer or hand over responsibility.
In millennial-speak, generative AI is the white-collar worker’s frenemy. It’s wise to be wary, but this could become a flourishing relationship.
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