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India’s Kashmir tourism push gets a boost with Miss World beauty pageant

arifnsn September 2, 2023

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The Miss World beauty contest will be held in the disputed territory of Indian-administered Kashmir as part of a month-long series of events across India, organisers have said.

Control of the Muslim-majority territory is split between India and Pakistan, both of whom claim it in full but administer separate portions, divided by the Line of Control.

For decades, an insurgency seeking independence or a merger with Pakistan – and military operations to crush that movement – have seen tens of thousands of civilians, soldiers and rebels killed.

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But India is now promoting tourism in the region – home to spectacular mountain scenery – and more than 1 million Indian citizens visited last year.

Miss World Organization chair Julia Morley said that India will host a month-long series of events for the annual international beauty pageant from November to December, with part of the schedule to be held in Kashmir.

“This is a blessed place for tourism,” Morley told reporters while on a visit to Srinagar on Monday, the region’s main city.

With G20 event, India seeks to project normalcy in disputed Kashmir

Competitors will take part in “talent showcases, sports challenges, and charitable initiatives” to shortlist participants before the grand finale in December, the organisation said.

Miss World organisers say the contest “celebrates the beauty, intellect, and humanitarian efforts of women”.

The pageant has in the past sparked protests from critics who say it perpetuates the objectification of women and contributes to a beauty industry that pressures women to appear a certain way.

Miss World America Shree Saini (left), Miss World India Sini Shetty (centre) and Miss World Karolina Bielawska at a press conference at the Kashmir International Convention Centre in Srinagar on Monday. The 71st edition of the international beauty pageant is set to be held in disputed Kashmir on December 9. EPA-EFE

Dissent has been criminalised, media freedoms curbed and public protests limited in what critics say is a drastic curtailment of civil liberties by Indian authorities.

Miss World 2022 Karolina Bielawska said she was stunned by Kashmir’s scenery.

“I cannot wait to welcome 140 nations, and all my friends and family, to bring them here to India and to show them places like Kashmir, like Delhi, Mumbai … you have so many beautiful places”, the Polish model said on Monday.

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